Are your Google Ads leaving money on the table

A brutally honest Google Ads benchmark against other D2C brands.

(We don’t store any data you enter into the calculator.)
(If you don't know these numbers or where to find them, your agency may be intentionally keeping you in the dark. )

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A team of operators, marketers, and investors behind
8 companies including a Google Premier Partner agency.

$115 million revenue a year for brands like

1000+ Companies Accelerated

CASE STUDIES

FEEL

"The result? After just a few months, we doubled our subs and have the lowest CPAs we ever had. This is the best result we have ever seen and vastly above our expectations and internal objectives."

Bruna

"From 200k€ through generic we are on the way to drive 3M€ in generic only."

MORE CASE STUDIES?

Kittl

In just 3 months went from an average of 10k€ revenue a month for generic & prospecting to 250k€ at a 3x higher ROAS.

In terms of paid subscriptions (it is a SaaS business) through generic (paid search/Google Ads non-brand) & prospecting (YouTube Ads), we went from around 46 per month to 1788 in 4 months at a 3x lower CPA.

We developed a solid structure on YouTube based on stability elements and growth/high return elements, which enabled us to grow massively while keeping a ROAS higher than 3 for a SaaS service.

YouTube is responsible for 70-80%...

...any given month of all subscriptions for this SAAS client and is the primarily source of new subscriptions as it scales much more than Meta or Google ads search & other formats

Glow25

"Before Forwrd, we were driving less than 100k€ a month. A few months later, we were driving more than 800k€ a month at a similar ROAS. Now, we’ve even gone beyond €8M per quarter."

From less than 100k€ a month...
...to beyond €8M per quarter

 Is your growth model broken — and your brand spend is just masking it?
Let me tell you the truth.

Who We Are?

Doers, Not Talkers

Inizio Ventures is the international division of Inizio Internet Media, a company with 24 years of experience building, scaling and acquiring online businesses.

We own and operate:
- 6 software companies
- 2 marketing agencies
(including a certified Google Premier Partner agency)

Whether you’re a SaaS founder or an e-commerce retailer looking to scale, increase profitability and valuation, our team has walked the path as founders and operators, not just consultants.

last spots available

EVEN MORE CASE STUDIES??
HOW ABOUT OUR COMPANIES?

Mioweb

"Mioweb was generating approximately £1M in annual revenue but had only 10% profitability, primarily due to overspending.

We restructured it following the acquisition and cut the marketing budget by 50%, while simultaneously increasing the flow of new customers by optimizing the company’s funnel.

These changes led to a rise in annual profit from £100k to £430k, surpassing the expectations of their team, who remained onboard with us. We appreciate their deep commitment to customer satisfaction."

Collabim

Collabim previously acquired users mainly through branding, PR and PPC. After launching funnels, we began driving cheaper traffic via Facebook, accelerating growth and increasing profit. Growth and profit can go hand in hand.”

FAPI

"FAPI had 15% profitability with organic client acquisition but limited control over the process. They also faced challenges in hiring developers. Since our acquisition, revenue grew by 48%, and annual profit increased from  £70K to $305K."

Trusted by ...

Tomas Kadlec

Founder of GPS Dozor - bootstrapped

The help from Inizio's team essentially keeps us going. It has been running without major changes for over four years and has brought us nearly £3 million in customer value by the end of 2024. They were able to create an offer and ad campaign within a few weeks that has worked reliably since, something we didn’t think was possible. Hats off to their skills. They helped us quadruple our SaaS business.

@tomaskadlec · via facebook · Verified buyer

Dalibor Houfem

CEO and founder of Jetveo - bootstrapped

It was only after working with Inizio that I realised we were selling the wrong thing to our customers - software. All along, they wanted something else: a solution to their problem. After hiring Inizio, our lead conversion rate increased 26 times.

@houfekdalibor · via facebook · Verified buyer

Owen Yehle

Product Manager at Landsure System Ltd.

The Inizio team are some of the smartest people I have ever worked with.

@owenyehle · via facebook · Verified buyer

Charlsy Dobell

Founder of Autoprop

Damn. Inizio and their scaling methods work miracles.

@dobell_ch · via facebook · Verified buyer

ITS ALL ABOUT YOUR MONEY - JUST TAKE IT. WE CAN HELP.

Forwrd Agency

We are here to help you drive growth. Reach out to us today!

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