Forwrd

Case studies

Work that moved the needle.

Real acquisition systems built under real constraints — from SaaS subscriptions to D2C revenue, with measurable outcomes across YouTube, Search and paid growth.

SaaS case studies

From first click to paid subscription.

Complex funnels, delayed attribution and algorithms that need clean signals. These are the systems we built to make SaaS acquisition scale without the economics falling apart.

SaaS YouTube Ads

Turning YouTube into a scalable acquisition engine.

A split-funnel structure aligned YouTube with the metric that actually mattered: earners, not just signups.

−37%CPA reduction

+122%Signup growth at peak

Read Freecash case study→

SaaS YouTube + Search

From zero to a dominant acquisition channel.

YouTube and Search became complementary engines for subscription growth and compounding efficiency.

17×YouTube subscription growth

−70%Search CPA

Read Kittl case study→

SaaS YouTube Ads

Scaling two funnels without confusing the algorithm.

A high-intent webinar funnel and a lower-friction quiz funnel, each with distinct structures and success metrics.

−58%Webinar CPA

50%Post-click conversion rate

Read Intumind case study→

SaaS YouTube + Search

Making every euro work harder under fixed budgets.

Methodical improvement across six quarters turned a seasonal product into a compounding efficiency story.

−65%CPA reduction

8×Lower CPA vs broader account

Read Steuerbot case study→

D2C case studies

From ad spend to profitable revenue.

Five consumer brands where cleaner account structure, stronger generic demand and better channel fit turned paid media into profitable, compounding growth.

D2C Google Ads · Performance Max

One campaign. One product. Maximum precision.

A SKU-level Performance Max structure tripled subscriptions, delivered the lowest CPA in the account's history and supported expansion into new markets.

3×Subscriptions in 2 years

Lowest everCPA in the account's history

Read Feel case study→

D2C Google Ads

Rebuilding PMax around incremental growth.

Separating brand from generic demand transformed a misleading account into a compounding new-customer acquisition engine.

10×Generic revenue in year one

4×+Generic ROAS improvement

Read BRUNA case study→

GOT BAG blackbox to two-engine account structure

D2C Google Ads

From blackbox campaigns to transparent, compounding scale.

A clean Brand-versus-Generic structure grew incremental revenue while improving efficiency year after year.

27×Generic revenue growth

−53%Cost per conversion

Read GOT BAG case study→

D2C Search · Shopping · PMax · Demand Gen

Escaping the low-learning loop and scaling from first principles.

Removing restrictive ROAS constraints unlocked data density, full-funnel reach and growth that became more efficient at scale.

+4,196%Conversion value growth

8×Generic Search revenue

Read Hydraid case study→

Veynou campaign consolidation and cleaner signals

D2C Search · Shopping · PMax · YouTube

Less complexity. Cleaner signals. More profitable scale.

A fragmented account was consolidated around intent, stronger product data and the channels that matched how fine-jewelry buyers shop.

+146%Overall revenue growth

+40%ROAS improvement

Read Veynou case study→

Ask me about a free audit

Meet Yann Durand

Co-founder of Forwrd. Google Ads, YouTube Ads and performance marketing specialist.

Hi, I'm Yann. I've spent the last 10+ years living and breathing Google Ads, YouTube and performance marketing — and honestly, I still love it.

I started out at a leading global agency in the UK after a first-class master's in digital marketing. Then I moved to the Netherlands to run Google Ads for Bestseller on brands like Jack & Jones, Vero Moda and Only, spending millions across 16 brands and 15 markets simultaneously.

The chapter that really changed things was Vienna. At waterdrop, I took non-brand Google Ads from €200k to €6M in revenue. That experience became the backbone of a system for D2C brands trying to scale with Search, Shopping and YouTube Ads.

After seeing the bad shape of most Google Ads accounts out there, I built Forwrd to go after the untapped potential most agencies leave behind. Where agencies stay on the surface, we go after the moves that actually shift revenue.